Daniela Bermann joined Rand/Workman in January 2005 as Senior Vice President, Business Development. Daniela comes to Rand/Workman with over 14 years of marketing, advertising and communications experience specifically in the luxury sector. Prior to joining the company, Daniela was the Luxury Director at Robb Report & Worth Magazine for nearly 3 years in a managerial position overseeing all aspects of advertising sales activities of the watch and jewelry categories as well as fashion, accessories, travel, spas, technology, spirits, finance etc. Daniela was instrumental in developing and implementing a unique blend of demonstrated strategic, analytical, and leadership skills resulting in just over a 200% increase in business and record accomplishments in both new business development and penetrating existing accounts. Prior to Robb Report, Daniela was a Luxury Category Director at In Style Magazine for nearly 4 years handling a very diverse list. At In Style she was responsible for consistently bringing unique integrated marketing solutions and out of the box ideas to clients by creating and implementing those strategic initiatives generating over $40 Million in revenue. Prior to In Style, Daniela worked Meredith Publishing for almost 3 years. She began her career in advertising as a Media Buyer at what was then known as Lintas (now Lowe & Partners) working on the Coca Cola, IBM, & Johnson & Johnson business. Daniela is a member of the Luxury Marketing Council, AWNY, NYAC and on the Executive Board of the Youth Renewal Fund. Daniela is graduate of the University of Maryland where she graduated with honors holding a Bachelor of Science in Marketing with a minor in Finance. She also attended the London School of Economics and is conversant in Spanish.